Privacy Policy – AlphaleteApparels.com

1. Information Collection

We collect the following personal data:

  • Contact details (name, email, address)
  • Payment information (securely processed)
  • Purchase history and preferences
  • Device and browsing data
  • Customer service interactions

2. Purpose of Processing

Your data enables us to:

  • Process and fulfill orders
  • Provide customer support
  • Improve products and services
  • Prevent fraudulent activities
  • Send marketing communications (with consent)

We process data based on:

  • Contractual necessity (order fulfillment)
  • Legal compliance (tax regulations)
  • Legitimate business interests
  • Your explicit consent (for marketing)

4. Data Sharing

Information may be shared with:

  • Payment processors
  • Shipping carriers
  • Marketing platforms
  • IT service providers
  • Legal authorities when required

5. International Transfers

Data may be transferred outside the UK/EEA with appropriate safeguards.

6. Data Retention

We retain information:

  • For active customers: Until account closure
  • For orders: 6 years for tax purposes
  • For marketing: Until consent withdrawal

7. Your Rights

You have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Object to processing
  • Withdraw consent
  • Request data portability

8. Cookies & Tracking

We use:

  • Essential functional cookies
  • Performance analytics cookies
  • Marketing cookies (opt-in required)

9. Security Measures

We implement:

  • SSL encryption
  • Secure payment gateways
  • Access controls
  • Regular security audits

10. Children’s Privacy

We do not knowingly collect data from children under 16 without parental consent.

11. Policy Updates

We may update this policy periodically. Continued use constitutes acceptance.

Last updated: [Month/Year]